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Four Loko Still Deemed Hyper-Intoxicating Despite FDA Intervention
Makers of Four Loko announced last year the intent to remove caffeine from its products. However, despite the changes, there remains potentially disastrous consequences for those who drink and drive.
August 13, 2011 /Nutrition PR News/ -- Last November, Phusion Projects, manufacturer of the popular Four Loko brand of alcoholic energy drinks, announced its intent to remove the caffeine, guarana, and taurine from its products in light of the Food and Drug Administration's attention to the dangers of these so-called alco-pops. The FDA began to scrutinize the sweetened, caffeinated alcoholic beverages after a growing number of states banned the drinks in light of a rash of Four Loko-linked hospitalizations.
Four Loko originally contained 12 percent alcohol by volume and as much caffeine as a cup of coffee. The company has since altered its recipe to eliminate the caffeine from the drink after public awareness surrounding the dangers of the product. However, despite the changes the manufacturer made, Four Loko and other similar beverages may still remain more dangerous than the average alcoholic drink, having disastrous consequences for those who drink and drive.
Despite Eliminating Caffeine, Four Loko Still Deemed Dangerous
Some claim, that Four Loko and other alco-pops are still dangerous even without the caffeine.
A recent article in Perspectives on Modern Science by McMaster University professor Dr. Shepard Siegel suggests these sweetened alcoholic drinks are especially "effective intoxicants."
Siegel hypothesizes that the sweet flavor masks the taste of the alcohol so the body does not anticipate the effect the drink will have on the system in the same manner that alcohol alone would. As a result, a person is unprepared when the alcohol enters the system.
Marketing Dangers
Beverage manufacturers are no different when it comes to marketing; they want to market a product that will interest as many consumers as possible. Unfortunately, when alcohol is part of the equation, many manufacturers do not care or recognize the indirect consequences of their marketing efforts; particularly when teens or young kids are targeted.
Article provided by Law Firm of Laub & Laub
Visit us at www.laubandlaub.com
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